Industry: Public Sector Marketing
Employment Type: Part Time
Work Hours: 8
Salary: $20 To $30/An Hour
Location: United States
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Full Job Description
Join Our Team as a Digital Marketing Specialist
Welcome to the Alaska Department of Transportation and Public Facilities (ADOT&PF). We are a dedicated team striving to enhance the transportation infrastructure across the beautiful state of Alaska. Established to provide the essential services that keep our communities connected, we are now looking for a talented Digital Marketing Specialist who is passionate about utilizing digital channels to enhance our communications and outreach.
About Us
The Alaska Department of Transportation and Public Facilities is at the forefront of ensuring safe and efficient transportation across our vast and diverse landscapes. With our commitment to innovation and excellence, we offer a variety of services ranging from road maintenance to airport operations. Our goal is not just to build roads but to connect people and opportunities. We believe in fostering a work environment that encourages creativity, collaboration, and professional development.
Position Summary
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our online marketing strategies. This role is critical to promoting our services, enhancing our brand awareness, and engaging with the communities we serve. You will work alongside other marketing professionals and administrative departments to drive our digital presence and improve communication channels.
Key Responsibilities
- Develop and execute integrated digital marketing campaigns to promote ADOT&PF initiatives.
- Conduct market research to identify trends, needs, and opportunities for digital marketing.
- Create high-quality content for various digital platforms, including social media, email, and the ADOT&PF website.
- Utilize SEO best practices to optimize web content and enhance online visibility.
- Manage social media accounts, developing strategies to engage and grow our online community.
- Track and analyze performance metrics to assess the effectiveness of marketing efforts, making adjustments as necessary.
- Collaborate with graphic designers and content creators to produce engaging materials.
- Prepare reports on marketing performance, presenting findings and recommendations to management.
- Stay updated on industry trends, digital marketing tools, and technologies to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, including management of social media platforms, SEO, and content creation.
- Strong analytical skills and experience with data analytics tools to evaluate marketing performance.
- Excellent communication skills, both written and verbal.
- Familiarity with online marketing tools, such as Google Analytics, Hootsuite, or similar platforms.
- A passion for marketing trends and a creative mindset.
- Ability to work independently as well as collaboratively within a team.
Preferred Skills
- Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
- Knowledge of video marketing and production.
- Strong project management skills.
Why Join Us?
At the Alaska Department of Transportation and Public Facilities, we value our employees and strive to provide a supportive and engaging work environment. By joining our team, you will have the opportunity to:
- Contribute to meaningful projects that impact the lives of Alaskans.
- Utilize your skills to enhance our community through effective communication and marketing outreach.
- Gain valuable experience in public sector digital marketing while working in the scenic and vibrant city of Juneau.
- Participate in professional development opportunities for career growth.
Compensation and Benefits
We offer a competitive salary commensurate with experience, along with comprehensive benefits that include:
- Health, dental, and vision insurance.
- Retirement plans and contribution options.
- Paid vacation and leave.
- Professional development and training programs.
- Flexible work schedules to promote work-life balance.
Application Process
If you are excited about digital marketing job opportunities and want to play a vital role in supporting Alaska’s infrastructure and communities, we encourage you to apply. Please submit your resume, cover letter, and a portfolio showcasing relevant work. Review of applications will begin immediately and continue until the position is filled.
Conclusion
The Alaska Department of Transportation and Public Facilities is dedicated to fostering a diverse and inclusive workplace. We encourage all qualified candidates, regardless of background, to apply. We can’t wait to see how your skills and passion for digital marketing can help us serve the great state of Alaska better.
